Claims assessment · Product claim
Zero-emission vehicle
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningUCPD Art 6; EmpCo life-cycle framing | Specify 'zero tailpipe emissions'; avoid implying zero life-cycle impact |
| United KingdomUK | Restricted | The cited source is recorded in the assessment. View legal reasoningCAP Code 11; ASA precedent on EV ads | Qualify as tailpipe-only |
| United StatesUS | Conditional | View legal reasoningFTC Green Guides general principles; EPA labelling norms | Qualify where grid mix materially affects benefit |
| CanadaCA | Restricted | View legal reasonings.74.01(1)(b.1) | Adequate and proper test |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL s.18/29; ACCC vehicle sweep | Tailpipe qualification |