Claims assessment · Comparative claim
50% lower CO₂ than conventional [product]
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningUCPD Art 6/7; comparative advertising rules; Green Claims Dir (stalled) would require LCA | Identical functional unit; stated boundary; verified dataset (EPD/PEF) |
| United KingdomUK | Restricted | View legal reasoningCMA Code; CAP 11 | Basis of comparison disclosed; like-for-like |
| United StatesUS | Restricted | View legal reasoningFTC 260.4/260.6 comparative claims | Basis stated; competent and reliable evidence |
| CanadaCA | Restricted | View legal reasonings.74.01(1)(b.1) | Test before claim; retain data |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL s.18/29 | Basis disclosed; ACCC comparative principles |