Claims assessment · Product claim
Zero-carbon electricity
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningUCPD Art. 6 | Only for genuinely zero-direct-emission generation; lifecycle emissions of solar/wind/nuclear builds make absolute claims risky — qualify scope (operational vs lifecycle). |
| United KingdomUK | Conditional | View legal reasoningCMA Code | Define boundary: generation-only vs lifecycle. |
| United StatesUS | Conditional | View legal reasoningFTC 260.11/.4 | Qualify operational vs lifecycle basis. |
| CanadaCA | Conditional | View legal reasoningCompetition Act s.74.01(1)(b.1) | Generation-mix evidence. |
| AustraliaAU | Conditional | The cited source is recorded in the assessment. View legal reasoningACL s.18 | Boundary disclosure; ACCC energy-sector sweeps. |