Claims assessment · Generic claim
Clean energy” / “green power
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Prohibited | View legal reasoningEmpCo Annex I pt 4a — generic claims without recognised excellent environmental performance | Remove generic wording; use specific substantiated attribute |
| United KingdomUK | Restricted | View legal reasoningCMA Code (vague terms); CAP 11 | Define 'clean'; substantiate vs sector average |
| United StatesUS | Restricted | View legal reasoningFTC 260.4 — unqualified general benefit claims near-impossible to substantiate | Qualify with specific attribute |
| CanadaCA | Restricted | View legal reasonings.74.01(1)(b.2) | Substantiation per recognised methodology |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL; ACCC principle on vague claims | Specific prominent qualification |