Claims assessment · Range claim
Sustainable own-brand range” (eco sub-brand)
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningEmpCo Annex I (generic claims) | Range-level generic sustainability claims banned without recognised excellent performance per product; criteria must be published and product-level. |
| United KingdomUK | Restricted | View legal reasoningCMA Code | Published range criteria; every SKU meets them. |
| United StatesUS | Conditional | View legal reasoningFTC 260.4/.6 | Criteria disclosed; SKU compliance evidence. |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.1)/(b.2) | SKU-level test/substantiation files. |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL s.18 | Range criteria + SKU evidence. |