Claims assessment · Product/range claim
100% responsibly sourced own-brand fish
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningUCPD; CFP marketing standards | Certification (MSC/ASC) or documented Fishery Improvement Project status per SKU; '100%' needs full SKU coverage. |
| United KingdomUK | Conditional | View legal reasoningCMA Code | SKU-level certification coverage. |
| United StatesUS | Conditional | View legal reasoningFTC 260.4/.6; FDA seafood labelling | Certification records per product line. |
| CanadaCA | Conditional | View legal reasoningCompetition Act s.74.01(1)(b.1) | Coverage verification. |
| AustraliaAU | Conditional | The cited source is recorded in the assessment. View legal reasoningACL s.18 | Certification dossier; ACCC seafood checks. |