Claims assessment · Product claim
Sustainable fashion” / “sustainable clothing line
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningEmpCo Annex I (generic claims); EU Textiles Strategy; UCPD | Generic sustainability claims on collections banned without recognised excellent performance; specify certified fibres %, durability tests, traceability. |
| United KingdomUK | Restricted | View legal reasoningCMA Code (fashion-specific guidance, Sep 2024) | CMA's fashion guidance demands specific, evidenced criteria per product. |
| United StatesUS | Conditional | View legal reasoningFTC 260.4/.12/.13 | Fibre-content rules + qualified attribute claims. |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.1)/(b.2) | Bureau fashion-sector scrutiny; test/substantiation evidence. |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL s.18; ACCC textile sweeps | Specific evidenced claims only. |