Claims assessment · Product claim
Chemical-free
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningUCPD Art. 6; REACH context | Literally false for any substance (all matter is chemical); regulators treat as misleading unless reframed as 'free from [named substance]'. |
| United KingdomUK | Restricted | View legal reasoningCMA Green Claims Code; ASA rulings | ASA has upheld complaints; replace with specific 'free-from' claims. |
| United StatesUS | Restricted | View legal reasoningFTC Green Guides 16 CFR 260.9 ('free-of') | 'Free-of' claims allowed only if truthful, the substance is genuinely absent, and not trivially true. |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.1) | Generic claim fails substantiation; must name the excluded substances. |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL s.18/29 | ACCC flags absolute claims; specific free-from wording required. |