Claims assessment · Durability claim
Made to last” / “lifetime product
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningEmpCo Annex I (durability obsolescence bans); UCPD | Cannot claim durability beyond realistic lifespan; commercial guarantee terms must match 'lifetime' implications; spare parts commitments. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording. |
| United KingdomUK | Conditional | View legal reasoningCMA Code; DMCC banned practices | Quantified lifespan basis; guarantee alignment. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording. |
| United StatesUS | Conditional | View legal reasoningFTC Act s.5 | Durability testing data; 'lifetime' must define whose lifetime. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording. |
| CanadaCA | Conditional | View legal reasoningCompetition Act s.74.01(1)(b.1) | Accelerated-ageing/usage test evidence. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording. |
| AustraliaAU | Conditional | The cited source is recorded in the assessment. View legal reasoningACL s.18 + consumer guarantees | Claims cannot exceed statutory guarantee reality. Define lifetime and the model/configuration covered; retain accelerated-ageing or representative-use testing, maintenance assumptions, expected service-life distribution and failure criteria; align any warranty or guarantee wording. |