Claims assessment · Certification claim
Fairtrade” (mark) vs “fairly traded” (generic)
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningEmpCo Annex I pt 10a — labels not based on certification scheme banned; UCPD | Mark requires licence; generic variant must not mimic certified claim |
| United KingdomUK | Restricted | View legal reasoningCMA Code; Fairtrade Foundation licensing | Licence evidence; generic variant substantiated |
| United StatesUS | Restricted | View legal reasoningFTC 260.4; Fair Trade USA licensing | Same |
| CanadaCA | Restricted | View legal reasonings.74.01(1)(b.1); Fairtrade Canada licensing | Testing/licence |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL; Fairtrade ANZ licensing | Same |