Claims assessment · Product claim
Ethically made
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Prohibited | View legal reasoningEmpCo Annex I pt 4a logic — generic claims without recognised excellent performance; UCPD Art 6 | Remove generic wording; specify verified attribute (named audit standard) |
| United KingdomUK | Restricted | View legal reasoningCMA Code — vague terms need substantiation | Define 'ethical' concretely; audit evidence across tiers |
| United StatesUS | Restricted | View legal reasoningFTC s.5 general benefit principle | Specific-practice substantiation; qualification |
| CanadaCA | Restricted | View legal reasonings.74.01(1)(b.1)/(b.2) | Testing + recognised methodology |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL s.18; ACCC vague-claims principle | Specific qualification |