Claims assessment · Engagement claim
Engaging 2 billion people on our sustainability journey
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Restricted | View legal reasoningUCPD Art. 6 | 'Engaging' is unverifiable as framed — impressions/reach ≠ engagement; such mega-claims need a defensible counting method or reframing. |
| United KingdomUK | Restricted | View legal reasoningCMA Code | High puffery/meaningfulness risk; counting method or drop the figure. |
| United StatesUS | Conditional | View legal reasoningFTC Act s.5 | Reach methodology on file. |
| CanadaCA | Restricted | View legal reasoningCompetition Act s.74.01(1)(b.1) | Substantiation of the count effectively required. |
| AustraliaAU | Conditional | The cited source is recorded in the assessment. View legal reasoningACL s.18 | Method disclosed. |