Claims assessment · Product claim
Direct trade coffee
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningUCPD Art. 6 | Unregulated term — evidence of actual direct purchasing relationships (contracts, prices paid) without intermediaries claimed away. |
| United KingdomUK | Conditional | View legal reasoningCMA Code | Contract and price records; define what 'direct' means. |
| United StatesUS | Conditional | View legal reasoningFTC Act s.5 | Purchase records substantiating disintermediation. |
| CanadaCA | Conditional | View legal reasoningCompetition Act s.74.01(1)(b.1) | Contract evidence. |
| AustraliaAU | Conditional | The cited source is recorded in the assessment. View legal reasoningACL s.18 | Supply-chain records. |