Claims assessment · Forward claim
100% sustainably sourced coffee by 2025” (target claim)
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Conditional | View legal reasoningUCPD Art. 6; EmpCo transition-claim rules (Art. 3) | Forward claims need a clear, objective, publicly available implementation plan with measurable targets, verified by independent third party (EmpCo transition-plan discipline). |
| United KingdomUK | Conditional | View legal reasoningCMA Code | Milestone evidence; report progress honestly incl. misses. |
| United StatesUS | Conditional | View legal reasoningFTC Act s.5 | Documented basis; update claims as dates pass — stale target claims are deceptive. |
| CanadaCA | Conditional | View legal reasoningCompetition Act s.74.01(1)(b.2) | Methodology-based progress tracking. |
| AustraliaAU | Conditional | The cited source is recorded in the assessment. View legal reasoningACL s.18 (reasonable grounds) | Reasonable grounds at time made; ACCC has pursued lapsed-target claims. |