Claims assessment · Product or entity claim

Climate positive / carbon negative

Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

Five major markets · one reviewed comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUProhibited
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EmpCo Annex I pts 4a/4c

Remove; if removals claimed — robust MRV, permanence, no double counting

United KingdomUKRestricted
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CMA Code — ambitious claim, high evidentiary bar

Net removals beyond own footprint; boundary defined; third-party verification

United StatesUSRestricted
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FTC 260.5; AB 1305 where removals/offsets involved

Quantified net-negative balance; durable removal standard; CA website disclosures

CanadaCARestricted
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s.74.01(1)(b.2)

Methodology per recognised standard; high enforcement priority

AustraliaAURestricted

The cited source is recorded in the assessment.

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ACL s.18; ACCC vague/superlative claims principle

Definition on pack/in ad; net-negative arithmetic substantiated

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.
Important limit

This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.