Sustainability Language

Chapter 08 · Finance, data & evidenceSustainability Language

CAP Code Section 11

governanceDMCC Act 2024 — CMA green-claims enforcement · ASA CAP Code 11

Definition

Environmental claims in advertising: clear basis, full lifecycle, no exaggeration; ASA enforcement rulings as precedent

References

Overview

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Entry record

Classification
Indexed
Review stage
Editorially approved
Last reviewed
23 Aug 2026
What the classifications mean

This term is classified as Indexed

EstablishedMultiple definitionsContestedEmergingIndexedCurrent