Claims assessment · Generic product claim
Eco-friendly” / “green” / “planet-friendly
Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.
Market comparison
How this claim is typically treated
Five major markets · one reviewed comparison
| Market | Typical treatment | Legal basis | What is required |
|---|---|---|---|
| European UnionEU | Prohibited | View legal reasoningEmpCo Annex I pt 4a — blacklisted wording unless EU Ecolabel/EMAS-level performance; applies 27 Sep 2026 | Remove or tie to EU Ecolabel/EMAS |
| United KingdomUK | Restricted | View legal reasoningCMA Code — vague terms presumptively misleading without qualification | Specific prominent qualification |
| United StatesUS | Restricted | View legal reasoningFTC 260.4 — 'difficult, if not impossible, to substantiate' unqualified | Clear, specific, prominent qualification |
| CanadaCA | Restricted | View legal reasonings.74.01(1)(b.1)/(b.2) | Testing + methodology |
| AustraliaAU | Restricted | The cited source is recorded in the assessment. View legal reasoningACL; ACCC vague-terms principle | Specific qualification |