Claims assessment · Product claim

Circular by design

Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

Five major markets · one reviewed comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEURestricted
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UCPD; ESPR delegated acts will define parameters (durability, reparability, recycled content)

Evidence vs ESPR parameters; Digital Product Passport readiness Name the circular attributes, lifecycle boundary and material limitations; support repair, reuse, recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

United KingdomUKConditional
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CMA Code

Explain circularity basis (repair, take-back, recyclability) Name the circular attributes, lifecycle boundary and material limitations; support repair, reuse, recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

United StatesUSConditional
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FTC 260.4

Specific attribute substantiation Name the circular attributes, lifecycle boundary and material limitations; support repair, reuse, recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

CanadaCARestricted
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s.74.01(1)(b.2)

Methodology Name the circular attributes, lifecycle boundary and material limitations; support repair, reuse, recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

AustraliaAUConditional

The cited source is recorded in the assessment.

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ACL

Substantiation Name the circular attributes, lifecycle boundary and material limitations; support repair, reuse, recycled-content, take-back or recyclability elements separately and avoid an unqualified whole-product or zero-waste impression.

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.
Important limit

This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.