Claims assessment · Sector claim

100% sustainable cotton

Typical treatment across five regimes. Every verdict below is tied to a stated legal hook.

Market comparison

How this claim is typically treated

Five major markets · one reviewed comparison

MarketTypical treatmentLegal basisWhat is required
European UnionEUConditional
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UCPD; textile labelling Reg 1007/2011

'Sustainable' undefined — specify scheme (BCI/organic/recycled) and mass-balance vs physical traceability; % composition accuracy.

United KingdomUKConditional
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CMA Code (fashion guidance)

Scheme disclosure; mass-balance caveat prominent.

United StatesUSConditional
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FTC Textile Rules + 260.4

Fibre-content accuracy; qualify 'sustainable' scheme basis.

CanadaCAConditional
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Competition Act s.74.01(1)(b.1)

Chain-of-custody test evidence.

AustraliaAUConditional

The cited source is recorded in the assessment.

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ACL s.18

Scheme verification; ACCC textile sweep precedent.

Last reviewed 22 Aug 2026This is an informational comparison, not legal advice.
Important limit

This is an informational reference, not legal advice. Verdicts reflect the typical use of this claim; exact wording, product, market and date can change the assessment.

Last verified 2026-08-22.