Circular Economy

Sustainable Packaging

Packaging designed to be reduced, reused or genuinely recycled — the front line of the plastics and EPR policy revolution.

Established · Editorial draft

Definition

Sustainable packaging is packaging designed and managed to minimise environmental impact across its life cycle: reduced to the minimum necessary, reusable where systems exist, made from recycled and responsibly sourced materials, and recyclable or compostable in practice — meaning collection and reprocessing infrastructure actually exists for it. The EU Packaging and Packaging Waste Regulation (2025) makes recyclability at scale, recycled content and minimisation legally binding, with extended producer responsibility financing the system.

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