Governance & Policy
Self-Declared Environmental Claim
An environmental claim made by a company about its own product without independent certification — governed by ISO 14021 and increasingly restricted in law.
Definition
A self-declared environmental claim is an environmental statement, symbol or graphic made by the manufacturer, importer or retailer itself, without third-party certification — ISO 14021's "Type II" category. The standard sets requirements for claims such as "recyclable", "compostable" or "X% recycled content": they must be accurate, verifiable, specific, and not misleading, with vague terms like "environmentally friendly" discouraged absent qualification.
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