Use language with care

From a word to clear, defensible action.

Guides bring together the terms that are most often confused, contested or used in high-stakes claims.

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Topic pathway

Climate claims

Net zero, carbon neutral, climate neutral, offsets, removals and transition plans.

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Topic pathway

Nature and biodiversity

Nature-positive, no net loss, restoration, dependencies and ecosystem integrity.

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Topic pathway

Human rights and labour

Due diligence, remediation, living wage, decent work and meaningful engagement.

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Topic pathway

Supply-chain responsibility

Traceability, chain of custody, deforestation-free, supplier due diligence and verification.

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Topic pathway

Circularity and materials

Circular, recycled content, reuse, recyclability and regenerative practice.

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Topic pathway

Reporting and disclosure

Materiality, assurance, metrics, targets, governance and transition planning.

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A repeatable reading path

Every term should answer five questions.

  1. MeaningWhat does the term mean in plain language?
  2. AuthorityWho defines it, and in which source?
  3. DifferenceWhere do authoritative interpretations diverge?
  4. PracticeWhat does precise use change in a policy, claim or decision?
  5. Open questionWhat remains unsettled, contextual or contested?